Raising venture capital in healthtech requires more than a compelling product and a strong pitch. Investors want to understand how the company works financially, how quickly it can grow, how much capital it needs, and what milestones the next round of funding will unlock.
That is why your fundraising deck should tell a clear financial story.
The right charts can turn complicated financial information into a visual narrative that investors can understand quickly. For healthtech startups, this is especially important because businesses may have longer sales cycles, regulatory requirements, clinical milestones, reimbursement challenges, or significant technology and research costs.
Here are six charts every healthtech startup should consider before raising its next round.
1. Revenue Growth and Forecast Chart
The first chart should show where revenue has been and where it is going.
Use a simple line chart showing:
- Historical revenue
- Current-year performance
- Forecast revenue
- Major growth assumptions
Don’t present an aggressive forecast without explaining the assumptions behind it.
Investors will want to understand whether projected growth comes from new customers, increased utilization, pricing changes, new markets, partnerships, or additional products.
A useful revenue chart should answer one question:
Why should investors believe this company can reach its projected revenue?
If you are preparing a forecast, your underlying financial records need to be reliable. Strong bookkeeping for startups provides the historical financial foundation needed to build credible projections.
2. Monthly Cash Burn and Runway Chart
Revenue growth does not tell investors how long the company can operate.
A healthtech startup should also show its cash position, monthly burn, and expected runway.
A useful chart can display:
Beginning Cash → Monthly Burn → Ending Cash → Projected Runway
This becomes particularly important when the business has significant technology, clinical, hiring, or regulatory expenses.
Your chart should make it easy to see when the company may need additional capital.
This also connects directly to cash flow forecasting. A detailed forecast can help management model different scenarios rather than assuming that current spending patterns will continue indefinitely.
3. Unit Economics Chart
Investors need to know whether growth can eventually become economically attractive.
For healthtech companies, relevant metrics may include:
- Customer acquisition cost
- Customer lifetime value
- Gross margin
- Revenue per customer
- Payback period
- Retention
- Contribution margin
The exact metrics depend on the business model.
For example, a B2B healthcare platform selling to hospitals may have very different economics from a direct-to-consumer digital health company.
Don’t overload the chart with every available metric.
Choose the few measurements that explain how efficiently the company converts investment into sustainable growth.
4. Customer and Revenue Mix Chart
Healthtech businesses often serve multiple customer groups, healthcare systems, providers, employers, payers, or consumers.
Investors need to understand where revenue comes from.
A customer or revenue-mix chart can show:
- Enterprise vs. SMB customers
- Provider vs. payer revenue
- Recurring vs. non-recurring revenue
- Geographic revenue
- Product or service revenue
- Customer concentration
This chart can reveal both opportunities and risks.
For example, strong growth from one large customer may look impressive until an investor realizes that a significant percentage of total revenue depends on a single account.
The goal is transparency—not making the numbers look artificially attractive.
5. KPI and Milestone Chart
Healthtech fundraising is not only about financial performance.
Depending on the company, investors may care about:
- Active users
- Patient engagement
- Clinical outcomes
- Provider adoption
- Retention
- Number of covered lives
- Claims processed
- Healthcare utilization
- Regulatory milestones
- Contracted customers
Your KPI chart should connect these operating metrics with financial performance.
For example:
More Providers → More Patients → Higher Utilization → Higher Revenue
This creates a logical connection between the product, customers, and financial model.
The right KPIs will vary by business model, so avoid copying metrics from another healthtech startup simply because they appear impressive.
For broader guidance on financial measurement, see our article on financial KPIs for small businesses.
6. Use of Funds and Milestone Chart
One of the most important questions investors ask is:
What will you do with our money?
A use-of-funds chart should show how the proposed round will be allocated.
For example:
- Product development
- Engineering
- Clinical operations
- Sales and marketing
- Regulatory work
- Hiring
- General and administrative expenses
But don’t stop at percentages.
Connect spending to milestones.
For example:
$X Product Investment → Product Launch
$X Sales Investment → New Enterprise Contracts
$X Clinical Investment → Validation Milestone
$X Working Capital → Extended Runway
This makes the fundraising request more tangible.
Investors are increasingly evaluating companies based on evidence and milestones. Current healthcare funding data shows that capital is becoming concentrated in businesses able to demonstrate strong results, with investors writing fewer but larger checks.
How to Make Your Fundraising Charts More Credible
Good charts are not about making your startup look perfect.
They are about making the financial story easy to verify.
Use consistent definitions across your pitch deck and financial model. Clearly separate historical results from forecasts. Explain major assumptions and avoid unexplained jumps in revenue or expenses.
Most importantly, make sure the numbers in your presentation agree with your underlying financial records.
If your pitch deck shows $3 million in revenue but your accounting records show something different, investors may question the entire financial model.
That is why organized financial records matter before fundraising begins. TimberWolf Analytics’ bookkeeping services can help businesses maintain accurate financial records and reporting.
Don’t Forget the Financial Due Diligence
A fundraising deck is only the beginning.
Once an investor becomes seriously interested, the company may face deeper financial review.
Investors can examine:
- Revenue records
- Expenses
- Cash flow
- Accounts receivable
- Accounts payable
- Financial statements
- Customer concentration
- Debt
- Historical performance
- Financial projections
Preparing these records early can make the fundraising process more efficient.
Our guide to financial due diligence for small businesses explains how organized financial information can help businesses prepare for investors, lenders, acquisitions, and other major financial events.
How a Fractional CFO Can Help
Building six charts is relatively easy.
Building six charts that accurately represent the business, connect to a financial model, and support an investor narrative is much harder.
A Fractional CFO can help management connect:
Bookkeeping → Financial Reporting → Forecasting → KPIs → Fundraising Strategy
This can include building financial models, reviewing assumptions, analyzing cash burn, preparing scenarios, evaluating funding requirements, and helping management understand how much capital is needed to reach the next milestone.
TimberWolf Analytics provides Fractional CFO services focused on forecasting, budgeting, profitability, KPI analysis, and strategic financial planning.
Final Thoughts
The best healthtech fundraising deck does not simply show that the company is growing.
Your six essential charts should tell that story:
- Revenue Growth — Where are we going?
- Cash Burn & Runway — How long can we operate?
- Unit Economics — Can growth become profitable?
- Customer & Revenue Mix — Where does revenue come from?
- KPIs & Milestones — What evidence supports the story?
- Use of Funds — What will new capital accomplish?
When these charts are supported by clean bookkeeping, reliable forecasts, and a clear financial model, your fundraising deck becomes more than a presentation.
It becomes a concise financial argument for why your healthtech company deserves the next round of capital.
